As the digital landscape continues to evolve, the importance of video content on websites is becoming increasingly clear. In fact, according to a study by Cisco, video will make up more than 80% of all internet traffic by 2023. With so much competition for attention online, companies need to find new marketing strategies and creative ways to capture the attention of their target audience, especially small businesses. This is where explainer videos come in. Not only do they grab website visitors’ (potential customers) attention, but they also help to increase a website’s conversions and retention rates, improve search engine optimization (SEO), and provide a better user experience.
Don’t miss out on this opportunity to stand out and make a lasting impression on your audience; an explainer video may be just what your website needs. An explainer video is a short animated type of video that explains a product or service in an easy-to-understand, impactful and engaging way. They are powerful tools for conveying complex information quickly and effectively. Every company website should have one for a great first impression and utilize them in their video marketing endeavors.
The power of video content and video marketing
Video is a far more engaging and effective medium for delivering information than text alone. Studies have shown that people retain 95% of a message when they watch it in an online video compared to only 10% when reading it in text. Explainer videos can also improve SEO and increase visibility. Google’s algorithm favors websites that provide a positive user experience, and videos can play a big role in this. Videos can increase time on site, reduce bounce rate and lead to an increase in the number of pages viewed on a website, which are all signals to search engines that a website is valuable and worth ranking higher. Companies nowadays are using varied types of video content on their platforms, like testimonial videos, culture videos, explainer videos, etc.
Additionally, videos can be optimized for search engines by including relevant keywords in titles, descriptions, and transcriptions. Furthermore, making sure the video is hosted on a platform like YouTube increases the chance of it ranking high on search engine results and also includes an external backlink to the company’s website.
Videos don’t just increase engagement, but they can also play a crucial role in the purchasing process. When consumers watch product videos, they are 60-80% more likely to purchase a product. Explainer videos, in particular, can be incredibly effective at simplifying complex information and breaking down barriers to entry for products or services that may initially seem intimidating.
Furthermore, videos can also increase share-ability and viral potential; they are easily shareable across social media and online platforms, allowing businesses to reach new audiences and expand their reach in an organic way in their marketing campaigns. It also humanizes the brand and helps to build trust with the audience, and can be used as a customer support tool. By leveraging the benefits of explainer videos, companies can create a more effective and engaging online presence.
E-commerce websites like Amazon are increasingly using product explainer videos and seeing increased sales as a consequence. Food delivery apps like Swiggy have used video animations to explain their services and increase their customer base. Cred’s recent advertising campaigns with eye-catching videos have exponentially increased its brand image and customer generation.
Creating an eye-catching explainer video and best practices
While anyone can make a video, creating an effective explainer video is not a simple task, but with the right approach, it can be a powerful tool for any company’s website. One of the key elements of a good explainer video is a clear and concise script. The script should be easy to understand and free of industry jargon. It should also clearly explain the problem that the product or service solves and how it can benefit the customer.
When creating the script, it’s also important to keep the target audience in mind. A good explainer video should speak to the specific needs and pain points of the target audience and address them in a relatable and engaging way. While it is good to be creative and let your video ideas flow, one should remember not to stray too far from the central goal of the video.
Another important element of a good explainer video production is engaging animation. The animation should be visually appealing and help to bring the script to life. The animation style should be consistent with the company’s branding and aesthetic. It’s also important to pay attention to the typography and overall design of the video to make sure it is easy to read and follow.
The storyboard also is a key aspect to create a successful explainer video. It will help to map out the video’s narrative and visual elements, as well as provide a clear idea of the structure and flow of the video. It’s also a good opportunity to plan out the animation and visual effects that will be used.
Finally, a strong call to action is essential for any explainer video. The video should end with a clear message about the next step the viewer should take, whether it be visiting the website, taking them to the homepage, purchasing a product, or contacting the company. Without a strong call-to-action, a video can be engaging and well-produced, but it will not be as effective at driving conversions.
Creating an explainer video requires a lot of effort and attention to detail, but when done correctly, a powerful video can provide an immense boost to a company’s website and help to improve conversions, SEO, and user engagement. By following best practices and keeping these key elements in mind, businesses can create effective explainer videos that will resonate with their target audience and help them achieve their marketing goals.
The power of videos is further, not just limited to the videos on your website. Promotional videos, marketing videos, culture videos, customer testimonials, etc., are a few video content options available that a company can upload on its platforms. Videos can help entice customers into buying more, expand their reach and increase share-ability for their brand while also attracting new talent to their organizations. So wait no further. Get the creative juices flowing and create a short, impactful video to showcase your organization to the world!