Introduction
An animated video is a form of visual content that uses animation and graphics to narrate a story, explain any concept, or present a product/service. Animated sales videos/advertising videos have gained popularity in recent years as a marketing medium because of their ability to convey information effectively and engage the viewer in a unique and visually appealing way. In this blog post, we will explore the various ways in which animated videos and video marketing can improve marketing results and impact and provide some best practices and techniques for creating effective animated videos.
Why use animated marketing videos?
Animated videos can be a powerful business marketing tool because they can effectively convey information and engage the viewer in a unique and visually appealing way. They can be used to explain complex concepts, narrate a story, or showcase a product or service in a way that is both memorable and easy to understand. Animated video content can also be more cost-effective and faster to produce than live-action videos, making them a great option for businesses on a budget.
What is an explainer video?
Explainer video marketing is a type of video content that is used to explain a concept, product, or service in a clear and concise manner. These videos are typically short, ranging from 30 seconds to a few minutes in length, and use a combination of animation, graphics, and voiceover to convey information in an engaging and easy-to-understand way.
Explainer videos are often used as a marketing tool because they are highly effective at explaining complex ideas in a simple and straightforward manner, making them a powerful way to engage and educate potential customers. They can be used on a variety of platforms, including websites, social media, and email marketing campaigns, and can be an integral part of a company’s overall marketing strategy.
Benefits of explainer video marketing
There are multiple ways in which animated videos can improve marketing results:
Increases engagement:
One of the key benefits of using animated videos in marketing is their ability to hold the audience’s attention. By using colorful graphics, engaging characters, and compelling storytelling, animated explainer videos can keep viewers interested and engaged for longer periods of time. This is especially important in today’s digital age, where there is a constant stream of content vying for the viewer’s attention. By using animated videos, businesses can stand out and capture the viewer’s attention in a way that other types of video content may not.
The increased engagement that animated videos can generate can also have a positive impact on brand recall. When a viewer is more engaged with a video, they are more likely to remember the content and the brand behind it. This can lead to increased brand awareness and recognition, which is crucial for building a strong and lasting brand presence.
Improves understanding:
Another way in which animated videos for your business can improve marketing results is by helping to clarify complex concepts or ideas in a way that is easy to understand. By using visual aids and animated explainer videos, businesses can break down complex information into more digestible chunks and make it easier for the viewer to grasp. This is especially useful for businesses that offer products or services that may be difficult to explain or understand through traditional methods.
Improved understanding can also have a positive impact on the success of a marketing campaign. When the viewer understands the product or service being offered, they are more likely to take a desired action, such as making a purchase or signing up for a newsletter. This can lead to increased conversions and a higher return on investment for the business.
Increases social sharing:
Animated marketing videos are often more shareable than other types of video content. This is because they are often entertaining and visually appealing, which makes them more likely to be shared on social media platforms. As a result, businesses that use animated videos in their marketing efforts may see an increase in social sharing, which can help to expose their brand to a wider audience.
Increased social sharing can have a number of benefits for businesses. For one, it can help to drive more traffic to the business’s website, which can lead to increased conversions and sales. In addition, social sharing can help to increase brand awareness and recognition as more people are exposed to the business’s content. Hence, a video marketing strategy can increase business reach and produce what one may term Greater flexibility: animated sales.
Greater flexibility:
Through animated video production, businesses have more flexibility when it comes to creating animated videos. They can use a wide range of design elements and characters to create a video that is tailored to their brand, and that resonates with their target audience. This can help to make the video more effective in achieving marketing goals.
Each animated product or video can have a different animation style, use 2d animation or 3d animation, a unique video script with scope for limitless creativity, voiceover options, and multiple animated characters and figures. To create your own animated marketing videos, all you need is an idea and a vision (purpose of the video)
To explain through examples of animated marketing videos, a business that sells outdoor gear may want to use a more rugged, adventurous design style in its animated video, while a business that offers luxury products may want to use a more elegant and sophisticated design style. By carefully selecting the design elements and characters that are used in their animated video, businesses can create a video that effectively communicates their brand message and speaks to their target audience.
Conclusion:
In summary, animation videos can be a powerful marketing tool that can help businesses to increase engagement, improve understanding, and reach a wider audience. They can be used to explain complex concepts, tell a story, or showcase a product or service in a way that is both memorable and easy to understand. Animated videos can also be more cost-effective and faster to produce than live-action videos (easier video production), making them a great option for businesses on a budget.
There are several key benefits to using animated videos for marketing purposes. Increased engagement can lead to improved brand recall and increased chances of the viewer taking a desired action. Improved understanding can help to clarify complex concepts and increase the chances of conversions. Increased social sharing can expose the brand to a wider audience and drive more traffic to the website. And greater flexibility allows businesses to tailor the video to their brand and target audience, making it more effective in achieving marketing goals.
Overall, animated videos can be a highly effective tool for businesses looking to improve their marketing results and impact. By following best practices for creating effective animated marketing or promotional videos, a marketer can craft a compelling and engaging video that resonates with their audience and helps to achieve their marketing objectives.
At Speedy Animation, we help any type of industry increase its revenue and attract high-paying clients to its website. We offer different types of explainer videos of your choice. Visit speedyanimation.com today and get your best-animated marketing video for your business.
